I'm an industrial designer from Colombia with a background in graphic design, creative directing, and digital marketing. I excel at crafting effective strategies, being detail-oriented, and always pursuing goals. Currently, I focus on digital marketing management.

​

Four years ago, when the pandemic hit, I had to close my business and sell everything I had. I came on a trip to the USA to heal and ended up meeting my husband and deciding to make this country my home.

​

During the past four years, I've learned a lot, especially about improving my work methods and honing my strategy skills. After deciding to stay, I had to work as a waitress, which was new for me since I’ve always being working as in-house designer, business owner and doing freelance digital marketing for several companies.

​

After some patience and persistence, I got an opportunity at the Williams Center, an amazing arts center with such nice people where I've been the social media and digital marketing manager for over a year. I've learned, practiced, and evolved in my skills, improving my methodologies and workflows. Being a cultural center with all kinds of events —music, cinema, festivals, conferences, comedy, and more— has given me the opportunity to try different techniques, strategies, and tools for automation and optimization. Additionally, during the past year, I have been developing Adapto Marketing Lab, a hub for marketing that will offer services based on our own methodology, as well as resources and courses to thrive in the digital world.

​

Through all the ups and downs, I've learned that having a good strategy and a consistent workflow are key for digital marketing to work. Now, I'm here to share what I've learned and help others with their businesses or personal brands.