MARKETING METHODOLOGY
Understand
The first step in my marketing methodology is to thoroughly understand your brand's services, purpose, values, and goals. Additionally, I research the best practices and target audiences within your industry.
Test
My methodology is rooted in the scientific method and inbound marketing. I establish a hypothesis for each piece of content in every stage (attract, engage, and delight) to validate or reject its potential.
Plan
Then I take the second step very seriously, where we plan the path to success. The strategy is collaboratively created with my clients, based on SMART goals and clear KPIs.
Analyse Results
This is my favorite and most satisfying step - evaluating our performance, identifying what's effective, and what's not.
Create
Creative mode ON!
I dedicate time to developing creative, brand-focused content for each channel, optimizing social media to effectively communicate key messages and keep the audience engaged.
Improve
​After reviewing the results, I analyze the strategy and make the required adjustments to begin the process again. My strategies are never shorter than 6 months in duration.
"The greatest achievements in life come from patience, discipline, effective leadership, and clear direction"
ALEJANDRA JARAMILLO
MARKETING TOOL STACK
Project Management
I use these tools to keep my strategy and actions clear and organized.
CRM - Segmentation
My favorite tool to keep subscribers nurtured and engaged is Hubspot. However, I can work with marketing tool from squarespace, wix, shopify, RD Station, among others.
Content Management
To keep track of all my content and have it organized across all channels, I like using these tools. My favorite so far is Hootsuite.
Content Creation
To create content, I use all of these tools, it depends on the content style and purpose.